5N30 Ep 7: Why Renata Neumann, Bianca Guimaraes, and Diego de la Maza Are Finding Joy in the Mundane Parts of Life

5N30 is going cross-country this week, as the latest installment of the panel series unites leaders from Los Angeles, Miami, and New York to talk anything but advertising. Looking to celebrate the creative spirit of the industry and the personalities that keep it moving forward, Great Guns USA and LBB are continuing to strike up conversations across the country that we’ve been missing in person. 

Joining Great Guns USA’s MD Oliver Fuselier and LBB’s North American editor Addison Capper this week are Renata Neumann, head of production at GUT; Bianca Guimaraes, partner and ECD at Mischief USA; and Diego de la Maza, EVP, head of production at Deutsch LA. 

With the country continuing to emerge from lockdown, we hear about the first things our panelists did with their new-found freedom - as well as the words that inspired and annoyed them during this past year. On top of this, we get an insight into their go-to social platforms, the most historic moments they’ve lived through, and their relationships to award shows outside of the industry. 

As a bonus, we hear how these leaders work to inspire a team of people - especially in light of the big changes happening in the world - and what message they’d give to their 10-year-old selves.