senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

2021 Ram 1500 TRX Reveal Embraces the Adventure of the Road Trip

18/08/2020
PR Agency
Los Angeles, USA
725
Share
New spot from The Richards Group, cut by ATK PLN, casts a dreamlike trance on restless explorers

Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life with the hypnotising new spot 'Sandman,' out of The Richards Group. ATK PLN editor Chris Collins collaborated with the agency to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide on August 17, 2020.

With the tagline 'Power other trucks only dream of,' Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic 'Mr. Sandman.' 


Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Women Taking Space
e.l.f. cosmetics
11/11/2024
9
0
Bring the Nice
Minnesota Timberwolves
01/11/2024
8
0
A Forever Story
The New York Giants
19/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0