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2021 Ram 1500 TRX Reveal Embraces the Adventure of the Road Trip

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New spot from The Richards Group, cut by ATK PLN, casts a dreamlike trance on restless explorers

2021 Ram 1500 TRX Reveal Embraces the Adventure of the Road Trip

Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life with the hypnotising new spot 'Sandman,' out of The Richards Group. ATK PLN editor Chris Collins collaborated with the agency to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide on August 17, 2020.

With the tagline 'Power other trucks only dream of,' Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic 'Mr. Sandman.' 

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Agency: The Richards Group

Creative Director: Stan Richards

Creative Group Head/Copywriter: Chuck Schiller

Art Directors: Diego Zelaya, Parker Bell

Producer: Paul Nelson

Account Team: Dave Allen, Jeffrey Lefkovits, Eric Stern, Becky Weidner

Strategy: Warren Stepler, Alex Nightingale


Production Company: Sherpas Cinema

Director: Eric Crossland, Renan Ozturk

Executive Producer: Jeff Snyder

Line Producer: Darrin Ball


Editor: Chris Collins, ATK PLN

Audio Engineer: Matt Cimino, Lucky Post

Colorist: Neil Anderson, Lucky Post

Flame Artist: Laychin Lee, ATK PLN

Senior Producer: Kent Zambrana, ATK PLN

Executive Creative Director: Jose Gomez

Managing Director: David Bates


'Mr. Sandman': SYML

Ram Trucks

Chief Marketing Officer: Olivier François

Head of Marketing, FCA NAFTA Region: Marissa Hunter

Head of Advertising, Ram Brand: Jeff Summers

Ram Advertising Manager: Lindsey Hart

Genres: Action

Categories: Automotive, Trucks and Vans

Press Kitchen, Tue, 18 Aug 2020 14:16:23 GMT