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Saddington Baynes
Integrated Production Studio
London, UK


We're a London based integrated production studio. We create award-winning visual content for the advertising industry in the UK, USA and across Europe.

We collaborate with some of the biggest and best brands in their sector, across industries as diverse as automotive, FMCG and pharma. We love to innovate, solve creative problems and deliver our clients’ vision through animation, CGI, film, photography, VFX, and post-production.

Our mission is to create sensational imagery that moves people and inspires brand devotion. We believe in creating memorable experiences through emotion and engagement.

The original pioneers of digital retouching in 1991 and one of the first post-production studios to harness the potential of CGI in-house, we continue to stretch creative and technical boundaries 30 years later. Today we offer fully integrated production and to help our clients we've innovated again to develop our Engagement Insights® service – an entirely new way to measure the emotional impact of imagery.

Working as a close creative partner with each of our clients we bring the full force of our team’s artistic intelligence, insight and imagination to any project and build lasting client relationships. So whether your brief is for animation or stills, online video or OOH print, for mobile, broadcast or experiential, our world-class artists and project managers will work closely with you to deliver perfection.


Creative Development

At Saddington Baynes, we believe that great imagery has the power to inspire dreams and ignite the imagination. Nowhere is that belief held more strongly than in our studio when we're developing creative ideas for our clients or in SBLABS.

Shoot Production

From location to studio, photographers to motion crews, motion capture to VFX supervision, we manage shoot production to any scale, brief, timeframe and budget.

CGI & Animation

Whether you're creating something that doesn't yet exist, conjuring up incredible new worlds, or crafting new perspectives and visions on this one, we create sensational CGI and motion at any resolution, for any channel and on any device.

VFX & Post

From final retouching, compositing, VFX, to sound design and grading, every piece of work is the perfect marriage of beautiful and believeable imagery, which for over 25 years continues to exceed expectations.

Engagement Insights®

Engagement Insights® allows you to measure emotional response and visual impact of campaign imagery throughout the production process. Our mission is to become Architects of Emotion - we've always taken pride in knowing we make your creative as impactful as possible - Now we can guarantee it.