New Hampshire Lottery - Tax Shark
When it comes to lotteries, no one really minds when residents of one state travel across the border to buy lottery tickets in another state. Here in New Hampshire, where most of the population lives within commuting distance of Massachusetts, it’s pretty common. So, when our neighbors to the south implemented a new statewide “Millionaire’s Tax,” it was the perfect opportunity for the New Hampshire Lottery to remind those who live here, play the lottery and win, that in the Granite State, income and lottery winnings are always free from state taxes. Enter the Tax Shark, an homage to the classic 1970s SNL “Landshark” skit, re-imagined with some biting humor to remind our players to always buy their lottery tickets in New Hampshire.
GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes that creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Hommus, New Hampshire Travel & Tourism, Ocean Spray, Sallie Mae, Baskin-Robbins, York Athletics, Dunkin’, Hasbro, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.