e.l.f. Cosmetics - express your e.l.f.
e.l.f. Cosmetics invites you to live your bold truth by proudly expressing your e.l.f. in its first ever community-led brand campaign in the UK. To bring the e.l.f. acronym (eyes.lips.face.) to life in an irreverent, fun and cheeky way, e.l.f. turned to its community asking them “what does e.l.f. mean to you?”
Their responses inspired the campaign. From “euphoric.luminous.fierce.” to “every.life.free.”, the campaign, created by Southpaw, celebrates the individuality of every eye, lip and face.
We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.