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Group745
Group745
Group745
Group745
Group745
Group745
The 2 Euro T-shirt
02/06/2015
Group745
Production Company
London, UK
6
Share
Credits
Agency / Creative
Production
Editorial
For Fashion Revolution Day, UNIT9 partnered with BBDO Berlin to create a quirky and memorable social campaign. A snack-dispensing vending machine was turned into a social campaigning tool to raise awareness about the garment industry’s poor working conditions for children. Bright turquoise, it stood in the middle of Berlin’s Alexanderplatz and promised passersby a real bargain: one t-shirt for only 2€. After inserting the money and selecting their size, customers were surprised to see a video start playing on a 22” HD display fitted into the plexiglass. They watched shocking scenes from textile factories of women and children sewing without a break, paid only 13 cents per hour for working under life-threatening conditions. After 20 seconds, an option appeared on the touch-screen display to either continue with the purchase and buy the t-shirt or donate the 2€ to Fashion Revolution instead.
About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.


UNIT9 Films is our dedicated division for live action & storytelling across all channels.
Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.