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The 2 Euro T-shirt

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For Fashion Revolution Day, UNIT9 partnered with BBDO Berlin to create a quirky and memorable social campaign. A snack-dispensing vending machine was turned into a social campaigning tool to raise awareness about the garment industry’s poor working conditions for children. Bright turquoise, it stood in the middle of Berlin’s Alexanderplatz and promised passersby a real bargain: one t-shirt for only 2€. After inserting the money and selecting their size, customers were surprised to see a video start playing on a 22” HD display fitted into the plexiglass. They watched shocking scenes from textile factories of women and children sewing without a break, paid only 13 cents per hour for working under life-threatening conditions. After 20 seconds, an option appeared on the touch-screen display to either continue with the purchase and buy the t-shirt or donate the 2€ to Fashion Revolution instead.
Client

Brand: Fashion Revolution

Digital Agency

Developer: Tomasz Sapiński (Interactive Developer)

Print / OOH

Photographer: Christian H. Hasselbusch

Creative Agency

Product Designer: Merlin Ortner, Christoph Klose

Creative Agency: BBDO Berlin

Producer: Christian Hergarten

Digital Production Company

Developer: Kamil Chruściński (Lead Developer)

Director: Robert Bader

Executive Producer: Stefan Bader

Technical Lead: Maciej Zasada

Production Company

DOP: Alessandro Rovere

Production Assistants: Beode Rebitsch

Offline

Editor: Kevin Krefta

Genres: Fashion & Beauty

UNIT9 London, 6 years ago