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WRSB Alien of Ariake

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Saga City nestles in a bay on the Ariake Sea in Japan. It's a place where nobody wanted to go and the local tourist trade suffered from its reputation of having just a "muddy" beach. To create interest in this little known part of Japan, the story of the Alien of Ariake was written. Based on the fact that local fish delicacy bares a striking resemblance to Ridley Scotts "Alien". We were able to use this resemblance to claim an alien sighting, so stirring people's interest to visit the city.
Client

Brand: Saga City

Categories: Services, Travel

Geometry Ogilvy Japan, 6 years ago