WRSB Alien of Ariake

27/05/2015

VML & Ogilvy Japan

Advertising Agency

Tokyo, Japan

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27/05/2015

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Saga City nestles in a bay on the Ariake Sea in Japan. It's a place where nobody wanted to go and the local tourist trade suffered from its reputation of having just a "muddy" beach. To create interest in this little known part of Japan, the story of the Alien of Ariake was written. Based on the fact that local fish delicacy bares a striking resemblance to Ridley Scotts "Alien". We were able to use this resemblance to claim an alien sighting, so stirring people's interest to visit the city.

About VML & Ogilvy Japan

VML & Ogilvy Japan GK is a full-service marketing communications agency working with brands both in Japan and globally to support their business ambitions and growth objectives. We are an experience-driven creative agency that believes in the power of consumer connections to drive meaningful change while delivering business impact. Now more than ever the ability for an agency to flex and adapt solutions to meet the changing needs of both clients and consumers is vital in the application of communications, brand experience, commerce and technology. Our blend of global strength and local expertise is designed to meet today's business challenges while setting our clients up for success, tomorrow and beyond. VML & Ogilvy Japan is a WPP company (NASDAQ: WPPGY). vo-jpn.com

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