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Robot Town!

27/05/2015
Brand Activation Agency
Tokyo, Japan
14
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Sagami is an area in Japan that has a thriving robotics industry. It's a place where a number of industries are all working on the government's campaign to support the progress of robotics to benefit human life. What the area lacked was the ability to attract investors; they needed a united voice to talk to the world as a whole. To enable them to unite under one banner, the area was re-named Robot Town, and it was to be the new home of Astro Boy. A renowned character in Japan who's mission in life is helping human beings. He is known to have seven special powers, which tied in perfectly to the seven diverse industries in the area, all looking for funding in their very different areas of robotics. A website was drawn up to show how supporting Astro Boy would benefit humans.
About VML & Ogilvy Japan

VML & Ogilvy Japan GK is a full-service marketing communications agency working with brands both in Japan and globally to support their business ambitions and growth objectives. We are an experience-driven creative agency that believes in the power of consumer connections to drive meaningful change while delivering business impact. Now more than ever the ability for an agency to flex and adapt solutions to meet the changing needs of both clients and consumers is vital in the application of communications, brand experience, commerce and technology. Our blend of global strength and local expertise is designed to meet today's business challenges while setting our clients up for success, tomorrow and beyond. VML & Ogilvy Japan is a WPP company (NASDAQ: WPPGY). vo-jpn.com

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