Robot Town!Sagami is an area in Japan that has a thriving robotics industry. It's a place where a number of industries are all working on the government's campaign to support the progress of robotics to benefit human life. What the area lacked was the ability to attract investors; they needed a united voice to talk to the world as a whole. To enable them to unite under one banner, the area was re-named Robot Town, and it was to be the new home of Astro Boy. A renowned character in Japan who's mission in life is helping human beings. He is known to have seven special powers, which tied in perfectly to the seven diverse industries in the area, all looking for funding in their very different areas of robotics. A website was drawn up to show how supporting Astro Boy would benefit humans.
Geometry Ogilvy Japan, 6 years ago
Brand: Sagami District