Most of the Mercedes Benz Truck customers are small business owners, who use Twitter as their main channel to promote their products. The Sprinter415 is the utility vehicle with the largest capacity of the category. To prove it, we gave them a new media tool. We created Sprintweet415, an app that allows them to tweet up to 415 characters to promote their business.
Categories: Trucks and Vans, AutomotiveVMLY&R COMMERCE Worldwide, 8 years ago