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I Like Music
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Contemplative Reptile
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Back-Off Radio

65

ADD TO COLLECTION

Tailgating is a global problem. But in the United Arab Emirates, it's on the rise and is the number one cause for accidents and road deaths. With over 30% involving taxis, something needed to be done. We created a device that warned offending drivers as they breach the safety zone by delivering a message to their radio. The message spoke directly to the offending driver when it was really needed -- the moment they're committing the offense.

CREDITS

Brand
VMLY&R COMMERCE UAE, 7 years ago