Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Back-Off Radio

 64 Add to collection
Tailgating is a global problem. But in the United Arab Emirates, it's on the rise and is the number one cause for accidents and road deaths. With over 30% involving taxis, something needed to be done. We created a device that warned offending drivers as they breach the safety zone by delivering a message to their radio. The message spoke directly to the offending driver when it was really needed -- the moment they're committing the offense.
Client

Brand: RTA

VMLY&R COMMERCE UAE, 6 years ago