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Group745
Group745
Group745
Group745
Group745
Group745

RTA - Back-Off Radio

RTA
27/05/2015
Advertising Agency
Dubai, United Arab Emirates
17
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Brand
Tailgating is a global problem. But in the United Arab Emirates, it's on the rise and is the number one cause for accidents and road deaths. With over 30% involving taxis, something needed to be done. We created a device that warned offending drivers as they breach the safety zone by delivering a message to their radio. The message spoke directly to the offending driver when it was really needed -- the moment they're committing the offense.
About VML UAE
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).