senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Share Kleenex Care
27/05/2015
Group745
Advertising Agency
New York, USA
3
Share
Credits
Kleenex is an iconic brand, but was increasingly becoming interchangeable with any tissue. The brand wanted to connect with both new and existing consumers, on an emotional level, in order to reassert its leadership and roots in care. However, our hyper-connected world has ironically made people increasingly less connected. Have they forgotten how to care? Kleenex believed that, despite what it sometimes seems, they haven’t.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).