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Group745
Group745
Group745
Group745
Group745
Group745
Extinct
27/05/2015
Group745
Advertising Agency
New York, USA
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Brand
In 2014, WWF's annual Living Planet Report stated that the animals of the world are doing worse than ever. The statistics were scary. To be able to turn things around, WWF needed to get the message out. Piano playing cats and sneezing pandas. People love to watch and share movies of cute animals. In fact, more than 11,700,000 videos appear on YouTube when you search for "animal". We posted online videos with titles like "Cute Pandas Dancing", "Polar Bears Hugging" and "Lovesick Gorillas". These titles along with cute thumbnails appeared when you searched for "animals". But once you clicked to watch the videos, all you got was a black screen with messages like: "This content is no longer available due to the deforestation of the world" or "... due to illegal wildlife trade".
About VMLY&R COMMERCE Worldwide

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. It’s our promise that “Creative Commerce Converts” as we work to deliver creativity that inspires conversion in the moment – regardless of channel. We believe commerce is the next great canvas for creativity, driving both brand equity and commercial impact. By reinventing how we work – via our Connected Commerce Platform – we take a unified view of the purchase journey, to arrive at the most creatively engaging, culturally relevant commerce experiences. That can be anywhere life intersects with commerce – from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more. We do this as part of a network of 13,000 specialists across 44 countries globally.

(NYSE: WPP) www.vmlyrcommerce.com