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Engine Experts Experience

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We had to find a memorable way to educate mechanics, counter staff and prospective customers on what makes each Castrol Oil variant unique, and not only to understand Castrol Oil, but to love it. Introducing the Castrol Engine Experts Experience, an explosive interactive outdoor roadshow featuring a world first -- 3D Projection Mapping Cinema in a truck that educated and inspired throughout South Africa.
Client

Brand: Castrol

VMLY&R COMMERCE Worldwide, 6 years ago