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Abla Fahita: From the Duplex by JWT Entertainment

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Abla Fahita is an online public figure on Egyptian social media, who has become an internet ‘millionaire'. Her puppet character was featured last year in publications around the world after a surreal accusation of being a terrorist. A puppet made for advertising, Abla is an alternative, self indulgent widow, who has a daughter Caro and baby, Boudi. Part diva with a rather ‘awkward’ sense of humor, part controversial, Abla has gained a lot of attention and along the way amassed millions of online fans, appearing on top tier programs both in Egypt and abroad - from Bassem Youssef to the BBC and in ads for brands. In March 2015, The Drum described Abla as the “the top billed celebrity in the Arabic programme … without doubt” at the Dubai Lynx Festival of Creativity. In April, she launched her own TV show “The Duplex” on CBC in Egypt. After 5 programmes she is #1 on CBC’s channel ratings, and currently #4 in Egypt’s nationwide TV ratings.

Genres: Comedy

Wunderman Thompson MEA, 5 years ago