Abla Fahita: From the Duplex by JWT Entertainment
Abla Fahita is an online public figure on Egyptian social media, who has become an internet ‘millionaire'. Her puppet character was featured last year in publications around the world after a surreal accusation of being a terrorist. A puppet made for advertising, Abla is an alternative, self indulgent widow, who has a daughter Caro and baby, Boudi. Part diva with a rather ‘awkward’ sense of humor, part controversial, Abla has gained a lot of attention and along the way amassed millions of online fans, appearing on top tier programs both in Egypt and abroad - from Bassem Youssef to the BBC and in ads for brands. In March 2015, The Drum described Abla as the “the top billed celebrity in the Arabic programme … without doubt” at the Dubai Lynx Festival of Creativity. In April, she launched her own TV show “The Duplex” on CBC in Egypt. After 5 programmes she is #1 on CBC’s channel ratings, and currently #4 in Egypt’s nationwide TV ratings.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).