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Firestone - Handcrafted: "Made By Hand"

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The new campaigns for Firestone tires and automotive service provider Firestone Complete Auto Care stray from traditional automotive advertising with a tongue-in-cheek view of today’s consumer habits, such as truck owners neglecting to use their truck as the powerful machine that it is, and the renewed appreciation of handcrafted products and services. In the “Handcrafted” campaign for Firestone Complete Auto Care, TV spot “Made By Hand” explores the burgeoning trend toward purchasing handmade items including everything from flower-pressed soap to artisanal pickles.
Production Company

Director: Christopher Riggert

Editorial & Online: Rock Paper Scissors, Biff Butler

Photographer : Peter Rodger

Production Company: Biscuit

Creative Agency

Art Director: Mike Costello

Chief Creative Officer: Susan Credle

Copywriter: Pete Lefebvre

Executive Creative Director: Charley Wickman

Executive Producer: Juan Woodbury

Print Producer: Nia McCarthy

Leo Burnett Chicago , 6 years ago