Firestone - Handcrafted: "Made By Hand"The new campaigns for Firestone tires and automotive service provider Firestone Complete Auto Care stray from traditional automotive advertising with a tongue-in-cheek view of today’s consumer habits, such as truck owners neglecting to use their truck as the powerful machine that it is, and the renewed appreciation of handcrafted products and services.
In the “Handcrafted” campaign for Firestone Complete Auto Care, TV spot “Made By Hand” explores the burgeoning trend toward purchasing handmade items including everything from flower-pressed soap to artisanal pickles.
Director: Christopher Riggert
Editorial & Online: Rock Paper Scissors, Biff Butler
Photographer : Peter Rodger
Production Company: Biscuit
Leo Burnett Chicago , 6 years ago
Art Director: Mike Costello
Chief Creative Officer: Susan Credle
Copywriter: Pete Lefebvre
Executive Creative Director: Charley Wickman
Executive Producer: Juan Woodbury
Print Producer: Nia McCarthy