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Dacia's 10th Anniversary in Morocco - by J. Walter Thompson Casablanca

20/05/2015
Advertising Agency
Dubai, United Arab Emirates
35
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Brand
Agency / Creative
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In Morocco, Dacia democratized automotive and has become the most sold car brand in the kingdom. Nevertheless, Dacia owners are considered as "sub category owners", the ones that could only buy the less expensive car in the market.Little do they care; those folks are proud of their car, taking pictures of it and sharing them on the Internet. All for a simple reason: before having their Dacia, owning a brand new car was a dream to them.As Renault Maroc’s Advertisng Group Manager, Siham Abid, puts it: "Almost 200.000 Moroccans have trusted the brand, and on its tenth anniversary, Dacia has decided to celebrate this choice by paying a wonderful tribute to its clients and their traditions."The film portrays sequences that could have been taken from any of those clients’ lives: a young man’s first car, one’s engagement, a professional achievement… The film closes on a wink to tradition through its last scene showing a Tbourida celebration – an old but still very popular Moroccan folk equestrian show.
About VML MENA
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).
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