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Fifth Third Bank - Brand of You 'Brand of Gina'

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Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college. Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.
Post Production / VFX

Post Production Company: Radar Studios

Production Company

Director: Sam Macon

Editorial & Online: Radar Studios, Mark P. Smith

Photographer : Travis AuClair

Production Company: Radar Studios


Music Production: Human

Creative Agency

Account Executive: Kaley Meier

Art Director: Jason McKean

Chief Creative Officer: Susan Credle

Client Director: Kerry Hemmerich - Spark

Copywriter: Zac Spector

Creative Agency: Leo Burnett Chicago

Executive Producer: David Moore

Producer: Topher Cochrane

Strategist: Michael Cheng

Strategy Director: Adam Friedman

Leo Burnett Chicago , 6 years ago