Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
French Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South African Edition

Fifth Third Bank - Brand of You 'Commencement'
Embed Embed With Credits

ADD TO COLLECTION

Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college. Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.