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Say It With Chocolate

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Chocolate sales creation relies on constantly finding ways to engage shoppers and trigger impulse purchases in-store and on-the-go. Cadbury repurposed an old press with movable type, to print personal messages onto chocolate bars on demand; leaving the wrapper untouched. In a time where social media has rendered words virtually meaningless, we invited people to "Say It with Chocolate". Making it possible to send a truly genuine message, read only by one.
Client

Brand: Cadbury

Categories: Food, Confectionery

VMLY&R COMMERCE Malaysia, 6 years ago