Chocolate sales creation relies on constantly finding ways to engage shoppers and trigger impulse purchases in-store and on-the-go. Cadbury repurposed an old press with movable type, to print personal messages onto chocolate bars on demand; leaving the wrapper untouched. In a time where social media has rendered words virtually meaningless, we invited people to "Say It with Chocolate". Making it possible to send a truly genuine message, read only by one.
Categories: Confectionery , FoodVMLY&R COMMERCE Malaysia, 8 years ago