With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there's always a solution. To demonstrate this, we built an entire IKEA store in a 300x250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy and of our products on display.
Categories: Online retailers, Retail and Restaurants VMLY&R Middle East, 8 years ago