Avis Car Rental - "Fantasy Golf Just Got Real'
Advertising Agency
Chicago, USA
Agency / Creative
Post Production / VFX
The new campaign for Avis Car Rental created by Leo Burnett Business promotes Avis’ sponsorship of the new PGA TOUR Fantasy golf game. For the first time ever, Fantasy Golf will integrate the exclusive ShotLink scoring system giving users an enhanced tournament and gaming experience. The campaign consists of three :30 second TV spots, ‘Coach’, ‘Caddie’ and ‘Massage,’ which feature fans getting up close and personal with PGA TOUR player and AVIS Brand Ambassador Steve Stricker, offering unsolicited advice and encouragement knowing what is at stake in their Fantasy Golf game.
About Leo Burnett Worldwide

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.