Peach
dlmdd
adstars
liahome
I Like Music
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Paper Skin

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Fedrigoni's "Constellation Jade" is a packaging paper with extraordinary material properties, surviving heavy abrasion, withstanding extreme temperatures and resisting aggressive liquids. To address these assets a sample book was designed in the guise of a posh Leica X2 packaging. But not just any Leica X2. A limited edition was created by committing a design sacrilege: Leica's iconic leather banderole was officially replaced with "Constellation Jade". A subtle design idea had turned a luxury brand into an ambassador for a low interest product, created enormous buzz amongst a design minded target, and finally, sold paper sample books for 3,900 EUR each.
Client

Brand: Fedrigoni Fine Paper

VMLY&R COMMERCE Germany, 7 years ago