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Hallmark 'Put Your Heart to Paper'

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Hallmark embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of “I love you” and “thank you.” They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother’s Day. What they didn’t know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children’s words.
Client

Business Director: Anne Carbo

Post Production / VFX

Colourist: Luke Morrison

Post Production Company: The Mill

Offline

Edit Assistant: Travis Hockswender

Editor: David Cea

Creative Agency

Account Supervisor: Amy Wollach

Chief Creative Officer: Susan Credle

Executive Creative Director: Charley Wickman

Executive Planning Director: AJ Livsey

Executive Producer: Tom Keramidas

Music Supervisor: Chris Clark

Production Manager: Vincent Geraghty

Senior Art Director: Kate Sullivan

Senior Copywriter: Adam Ferguson

Senior Producer: Rena Dusenbury

Production Company

Director: Lauren Greenfield

Editorial & Online: White House Post

Head of Production: Adam Guliner

Production Company: Chelsea

Line Producer: Julianne Maloney

Music

Music Production: Massive

Sound Mix: Erik Widmark

Leo Burnett Chicago , 6 years ago