To mark the wide-scale rebranding of Nar Mobile, Y&R Moscow has created a spot to celebrate the origin of the name.
The brands’ name now is just NAR which means pomegranate if translated from the Azerbaijani. Y&R Moscow developed a platform representing the world as the beautiful and hospitable garden in blossom. Nar introduces the new philosophy and it’s inhabitants, capable to enjoy simple things : friendship, help, urge to always be together. That’s what Nar wishes to share with its subscribers.
VMLY&R is a global marketing agency with more than 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.