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Activia Thermostatic
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Y&R Moscow created a new TVC to support Danone’s Activia SET Yougurt campaign ( Activia Thermostatic on the Russian market). The main aim of the new campaign – to convince customers, that products created with such a technology are not only good for health, but tasty as well. Margarita Drobyazko, a famous figure-skater that won many prizes at the world’s and European championships together with her partner Povilas Vanagas was invited as brand’s spokeswoman in this TVC. In a most charming way she demonstrates the tasty & healthy new Activia’s qualities that inspire sporty regime & lifestyle and becomes a source of great mood that comes from the inside! The campaign involves TV, print and internet media.