Global fashion retailer - Reimagining the store for the next generation of shoppers
With a significant real estate presence, this global fashion retailer wanted to take a fresh look at their store portfolio to ensure that it would cater to changing shopping behaviours and harness technology to support their growth and transformation ambitions.
Working with a small client team, we developed a vision for the future store, bringing together the most powerful common needs of customer groups, the strategic direction of the business and the unique value in the brand. This was then built out into a series of opportunity areas that ensured that ideas were directed towards the most significant sources of value.
We developed a North Star strategy and series of concepts that will enable shoppers to discover and enjoy fashion in a more convenient, sustainable, and enjoyable way - meeting them where they are and creating moments of delight where they really matter.
To find out more, click here.
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.
Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
For more information, please visit imagination.com