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Group745
Group745
Group745
Group745
Group745
Group745

Hakle - "The Paper Makes the Toilet"

15/04/2015
Advertising Agency
Chicago, USA
84
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Brand
Agency / Creative
A new print campaign out of Leo Burnett Berlin reminds consumers that it’s what’s on the inside that counts. The ads, created for German toilet paper brand Hakle, show several bathrooms in less than luxurious locations – a construction site, a rural outhouse, a graffiti strewn basement – with pristine, modern bathrooms on the inside thanks to the presence of Hakle. As the slogan states, “The Paper Makes the Toilet.”
About Leo Burnett Worldwide

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.