Galeries Lafayette - Á quoi je rêve
Created by DDB France and produced through HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. With a nod to the magic and sparkle of films Moulin Rouge, Miracle on 34th street and A Night at the Museum, "À Quoi je Rêve” demonstrates that there is something for everyone and honours the unique individuality of its shoppers…the muses, the rebels, les enfants terribles, the dreamers, those who take life more seriously, even those 50-year-olds who haven’t grown up yet – it’s everyone’s favourite department store.
This particular Hamlet ispopulated with creative craftspeople, forging memorable stories and powerfulcontent for new and old media, experimenting with form, structure andcutting-edge technology.
Our ambition is to createthought provoking films, rooted in society and born out of an attempt toexplore human emotions. We look out for work that stays with you, truebeauty and smart entertainment.
Created in 2015 by RubenGoots and Jason Felstead Hamletoperates out of Brussels and Berlin.
With Hamlet, we’veconceived an open structure, a place where talent finds a home: the eager, thebrave, the poetic, the proud and the curious. Welcome to our Hamlet.
Raw emotions, beautifullycrafted.