Daintree 'Shred of Decency'Piranha Bar is all about equality, so we were delighted to team up with Rothco to create this gorgeous animated video for Dublin's Daintree Paper in the run up to the Marriage Equality referendum here in Ireland.
Sometimes the most powerful messages stem from wonderfully simple ideas. The ingenious 'A Shred of Decency' campaign spreads the love, transforming homophobic literature into beautiful heart-shaped confetti to raise awareness as well as money for Yes Equality.
Post Production / VFX
Animation: Conor Whelan
Post Production Company: Piranha Bar
Producer: Aileen Heavey
2D Lead: Conor Whelan
Art Director: Stephen Rogers
Copywriter: Shane O'Brien
Creative Agency: Rothco
Designer: Heather Judge & Ste Rogers
Executive Creative Director: Alan Kelly
TV Producer: Jessica Derby & Stevi Russell
Categories: Social, Corporate, Social and PSAsPiranha Bar, 6 years ago