Peroni Nastro Azzurro - Capri. Sandy Cove.
THE TASTE THAT TAKES YOU THERE.
Peroni Nastro Azzurro has revealed in 2023 Stile Capri, the brand's inaugural lighter lager and very first brand extension, since its birth in 1963.
We worked with Cannes Lions award-winning comedy director Camila Zapiola to bring this campaign to life.
At the heart of the campaign are four 30 second TV ads built around the line, ‘The Taste That Takes You There’. The ads launched in four markets, including the UK, Italy, Hungary and Romania, across TV, social and digital.
Elspeth Lynn, creative partner at UNBOUND, said: "Creatively we wanted to bring Capri to our audience instead of taking our audience to Capri, which many don’t know, or haven’t been to. Adding a dash of wry humour along the way by the talented and rare female director, Camilla Zapiola… making this premium lager modern and more relevant."
An independent agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and rules of the traditional agencies.
Unbound was founded in 2020 by Elspeth Lynn and Paul Hogarth, born from a shared mission to disrupt the traditional and cumbersome agencies we once worked for.
We are bound by one thing - building an agency that serves clients in a more caring and nimble way, without compromising the creative.
We do what is right by our Clients. We help them succeed, as well as providing a more cost effective and collaborative way of getting there.
We make Ideas that are unbound.
Ideas that can go anywhere and everywhere. Any channel. Any country. From purpose to POS. Performance driven.
From the big picture to the smallest touchpoint, we have created many brand platforms and have guided some of the world’s biggest brands. Covering everything from above the line, below the line, and through the line campaigns, experiential activations, content, POS, e-commerce and retail.
We are all in.
We care about the work we do, and you will feel that dedication every day. And you will get that from a team that is both experienced and one that you can trust. You get exactly the people you need and want, without paying for ones you don’t.
It’s with a thorough understanding of our client's business that we make the right work for our clients. Creative that works. We care about ROI and delivering results. From the initial concept to in-depth research and final delivery, we are dedicated partners, ensuring that every step aligns with our clients' goals and drives success.
