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Gas Networks Ireland 'The Ballad of Uncle Pat'

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Creative Director Gavin Kelly said: "Bringing Tommy McAnairey to life was a task Piranha Bar took on with relish. Who wouldn't want to give birth to a hardened, grizzled mining veteran canary with a taste for dark ballads and a preoccupation with death? For Piranha Bar, the ambitious 3D animated character presented an opportunity to flex our rapidly bulging character animation muscle. Working from initial designs from ad agency Rothco, the studio initially developed drawings and painted sketches of design iterations. With a direction identified, it was full steam ahead to model the character and his multiple (somewhat sour) expressions. Things got very technical as the studio embarked on creating the feathers for the character - a challenging mix of defined feather structures and fine downy hair. 300,000 hairs grew over feathers which are fitted carefully around his face. Advanced digital puppet rigging gave the animators fine control over the wing feathers so 'Tommy' could pluck convincingly on his banjo. His look was finished with a carefully selected wardrobe featuring a prized leather waistcoat, reminding us that this is no ordinary trad-singing canary with prodigious banjo skills. For animation, the studio shot reference of Paul Woodfull, the vocal performer, singing and bantering was invaluable for informing the subtle body motion and facial idiosyncrasies the animators built into the digital puppet. Lighting and rendering the spot (all 1000 frames) was a massive undertaking, with each frame ringing in at over 5 hours of computer time each. That's 5000 hours by the way. Let's call it 200 days for convenience, even though there's really nothing convenient about that figure. We hope the lavish execution will bring a lot of attention to an important safety message in a refreshingly different but effective way."
Post Production / VFX

3D Lead Artist: Simon Burke

Animation: Sam Boyd

Compositor: Gavin Kelly

2D Artist: Ian Benjamin Kenny

Production Company

Director: Gavin Kelly

Producer: Lorraine Geoghegan

Production Company: Piranha Bar

Music

Song: Paul Woodfull

Sound Production: Mutiny

Animation

Animation Company: Piranha Bar

Creative Agency

Copywriter: John McMahon

TV Producer: Jessica Derby

Creative Agency: Rothco

Genres: Animation, Storytelling

Categories: Environment, Corporate, Social and PSAs

Piranha Bar, 6 years ago