Unite for America - Electoral College PSA
This PSA was written, produced, and edited all within 15 days. With no initial promise of funding and no celebrity contacts, ALL OF US FILMS began work on this project and quickly gathered an unbelievable team of pro-bono crew and celebrities willing to lend their time and their efforts to this powerful campaign. The video quickly went viral, and had over 2 million views in just a few days. It was featured on every major news outlet in the US and on many international news sites. The PSA was then cut to run as a 0:30 TV ad, with over 11 million impressions over the 3 days leading up to the electoral college vote of December 19, 2016. It features 18 celebrities, including Martin Sheen, Debra Messing, James Cromwell, and Blythe Danner (30 sec version only), and garnered the support of activists and celebrities such as Gloria Steinem, Mark Ruffalo, Jason Alexander, and many others.
We are a creative production company, working worldwide and across genres with brands, NGO's, and non-profits to bring forth stories that move audiences to engage in real-world on-the-ground action for good. ENVIRONMENT // EDUCATION // HUMAN RIGHTS // SOCIAL & RACIAL JUSTICE
One of the ways we fulfill on our mission is through our membership with One Percent for the Planet, in which we contribute 1% of all gross sales to grassroots environmental organizations.