Splenda - From Nearly Forgotten to Healthy First Step

America is drowning in the effects of obesity, diabetes, and hypertension. But for many, taking the first step towards better health can seem overwhelming, exhausting, or expensive. We offered a simple place to start: Splenda. 

Our wildly successful "It Starts with Splenda" campaign moved the iconic sweetener to the center of the health and wellness conversation. We showed how small, meaningful change can come from something as simple as your morning coffee. Because little choices, over time, can lead to big results.