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Polar Bears

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New campaign by Y&R Group Switzerland for Migros Total. This campaign won the coveted 'Poster of the Year' by the Swiss Poster Awards. The annual awards are organised by the ACTS/SGA billboard and work awarded on the basis of inspiration, creativity and craftsmanship.
Creative Agency

Account Managers: Edi Walker, Pascal Trütsch

Art Director: Lukas Wietlisbach

Chief Creative Officer: Markus Gut

Copywriter: Fabian Küchler

Illustrator: Sebastian Eppler

Strategist: Urs Krucker

Categories: Home, Laundry

VMLY&R EMEA, 6 years ago