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Co-wardrobe - Kiyasuku / Easy to Wear, Just for You

Co-wardrobe
21/06/2023
Advertising Agency
Tokyo, Japan
41
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Credits
Agency / Creative

Kiyasuku has launched the world’s first online service that aims to solve a problem faced by people who are physically challenged because of disability: being forced to consider wearability over personal preference when deciding what to wear each day. We recruited mothers with disabled children who were unable to go out to work because of their children’s care needs. Applying their special knack for modifying clothes, they alter clothing to make it easier for people with disabilities to wear. Orders can be placed online, creating work for the women.

About Hakuhodo
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.