Orbitz - Travel As You Are
Orbitz is in a highly competitive category. Growing the business required more than just smart messaging; it took meaningful positioning. We worked with Orbitz to refocus the brand on an important, underserved community: LGBTQIA+ travelers.
Orbitz relaunched the brand with a message encouraging the LGBTQIA+ community to travel as their authentic selves, on their own terms, not the ones society created for them. The campaign launched with a brand film featuring real couples, all-LGBTQIA+ cast and featured a newly recorded version of “You Don’t Own Me” (popularized by Lesley Gore in 1963) performed by acclaimed R&B singer/songwriter Serpentwithfeet. The campaign included RTB-driven :15s videos, social content and a TikTok activation.
We’re a full service creative agency handling strategy, creative, production, media buying and influencers completely in-house.
We help brands craft a meaningful role in culture, not just co-opt it. That means putting things into the world that didn’t already exist. We’re in the business of new ideas, experiences, conversations and communities.