Toys"R"Us - Imagination Included: Mr. Ferguson
A Love Letter to Our Industry
You made us believe there might be
an athlete in everyone
You were the voice of a new generation
And you taught the world to sing
You told us to think different
What real beauty is
And to stop saying throw like a girl
You taught us sick kids weren’t weak
That girls could be fearless
And a car could be imported from Detroit
Then we got lost and confused
6 seconds at a time
Making things cheaper, faster and
then even cheaper
We’ve fallen in love with green bars
in research results
Clicks, clicks and more clicks
Micro targeting until we were so small
we disappeared from their hearts
We focused on making fake numbers
that distract from making people care
Lost in a fog of buzzwords,
catch phrases and false promises
But we know what we can be
That impossible is nothing
We know what beautiful minds
can make
We know what it feels like
We were told to dream crazy
and it’s about time we did
