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Jakarta is a difficult city to run. Nike needed to take away peoples excuses. Taking Nike’s motto of “If you have a body, you are an athlete” one step further; “If you have a street, you have a running track”. BBH Asia Pacific encouraged runners to bajak (hack) the city for running, painting distance markers, racing lanes and motivational messages to get them going.

Brand Manager: Bryon Brooks

Creative Agency

Art Director: Paul Downs

Creative Technologist: Miguel Andres Clavera

Designer: Ronald Bunaidi

Digital Producer: Phil Dabrowski

Head of Planning: Frank Reitgassl

Planner: Lindsey Cummings

Producer: Richard Mayo-Smith / Bhavna Shivayogimath

Copywriter: Dave Thackray / Alia Helianthi

Executive Creative Director: Scott McClelland

Genres: People

Categories: Clothing and Fashion, Sportswear

BBH Singapore, 6 years ago