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NIKE RUN JAKARTA

587

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Jakarta is a difficult city to run. Nike needed to take away peoples excuses. Taking Nike’s motto of “If you have a body, you are an athlete” one step further; “If you have a street, you have a running track”. BBH Asia Pacific encouraged runners to bajak (hack) the city for running, painting distance markers, racing lanes and motivational messages to get them going.

CREDITS

Brand
Agency / Creative

Genres: People

Categories: Sportswear, Clothing and Fashion

BBH Singapore, 7 years ago