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McDonald's "Ingredients"

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“Ingredients,” part of McDonald’s “A Little More Lovin Can Change a Lot” campaign, is a unique spot for the Big Mac, using minimalism to demonstrate how massive and important the Big Mac really is. Some things are so iconic that they simply need nothing else to be described. By comparing the “ingredients” of iconic films and the Big Mac, Leo Burnett created an interactive commercial that creates a game for the audience.

Sound Design: Another Country

Sound Mix: Dave Gerbosi


Advertiser: McDonald's

Production Company

Director: Brian McCauley

Executive Producer: Neal Cohen

Production Company: Flavor Chicago

Production Designer: Colby Capes, Elliot Nevills

Creative Agency

Account Executive: Amber Stanze, Dave Theibert

Business Manager: Shirley Costa

Chief Creative Officer: Susan Credle

Creative Agency: Leo Burnett Chicago

Executive Producer: Denis Giroux

Account Managers: Sue Rickey, Daniel Linke

Music Supervisor: Chris Clark, Nick Keenan

Producer: Bridget Rose

Executive Creative Director: John Hansa

Head of TV / Production: Vincent Geraghty

Leo Burnett Chicago , 7 years ago