Sallie Mae - "Sound Mind" Lo-Fi Album
Grounded in science and structured using the Pomodoro method, Sallie Mae created “SoundMind” – a 17-track Lo-Fi album featuring 25-min focus and 5-min break periods, to arm students studying for finals with a resource shown to stimulate learning, filter out distractions and boost mood.
Featuring new Lo-Fi beats and soft, ambient instrumental music, the album includes tracks from:
Issac Dunbar – alternative pop singer-songwriter
Melina Mae Cortez Duterte (Jay Som) – multi-instrumentalist
TOLEDO – indie rock duo
Juan Ariza (musicariza) – producer, composer and guitarist
Chris Plante (modslee) – producer, composer and sound engineer
Launched with integrated creative agency GYK Antler, the album is streaming on Spotify and complemented by a 55-minute YouTube “album visualizer” video that features all 17 tracks set to a looping sequence of artwork designed to enhance the calming and peaceful mood of the music.
GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes that creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Hommus, New Hampshire Travel & Tourism, Ocean Spray, Sallie Mae, Baskin-Robbins, York Athletics, Dunkin’, Hasbro, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.