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ASICS - Beautiful Minds

ASICS

03/05/2023

AGIT8

Creative Agency

London, UK

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03/05/2023

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ASICS 2022 State of Mind Study revealed that, globally, women tend to exercise less than men and, as a result, experience a lower state of mind. At the same time, the beauty industry continues to bombard women 24/7 with endless ways to enhance looks and boost confidence.

ASICS believes there’s a better way to feel good about yourself – through movement. Their research showed that just 15 minutes of exercise offers much more than superficial, skin-deep results. It creates a physical and mental uplift that starts on the inside and shows up as a ‘glow’ on the outside.

Engaging with millions of ASICS’ target audience in captive outdoor environments as well as in print and online media, this thought-provoking UK campaign hijacked beauty category clichés and imitated stereotypical beauty ads to highlight the surprising fact that just 15 minutes of exercise lifts body AND mind.

About AGIT8

AGIT8 is an independent creative company servicing clients around the world via our offices in London and Paris. Through a deep strategic understanding of our clients’ businesses, we create highly impactful, globally relevant and effective brand communications.

Our team is made up of a diverse group of world-class and award-winning creative talents, spanning multiple disciplines; from strategy and account management to creative, design, digital and film production, animation and editing.

Founder and Creative Director, Gerry Human is responsible for many game-changing creative campaigns on iconic brands such as Dove, Coca-Cola, Philips, Kronenbourg 1664, Expedia, Virgin Atlantic, Pizza Hut and Harley Davidson. Many of his campaigns have been recognised at the highest level, both for creativity and effectiveness by the world’s top award bodies.

Managing Director, Remi Rasenberg is an experienced creative and strategic thinker with a 25-year international client / agency background encompassing advertising, brand consultancy, digital and content production, across famous brands like Patek Philippe, Diageo, Xbox, Audi and Persil. Oh... and he speaks French, German and Dutch too!

Our motto is ‘Fun Works’. Because life’s just too short to do things you don’t love doing, but also because people respond better to work that is born of true passion.

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