The Senet Group - Bad Betty (Bungalow)We see Ian & Cooper direct their first UK TVC for gambling watchdog, Senet Group.
The first campaign of its kind , it brings to awareness the risks of gambling and how to stay in control. Backed by Britains leading betting companies such as William Hill, Coral and Ladbrokes it was set up in September to respond to public concerns about gambling and to promote responsible gambling standards.
The ad features the 1970s hit 'Black Betty' by Ram Jam with the words changed to 'Bad Betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, its a bad betty, so pause for a moment and think again". It ends with the last message being 'WHEN THE FUN STOPS, STOP' a strong message being put out across TV and online from Friday 23rd January.
Brand Manager: Lucy Carter
Producer: Shona Thompson
Advertiser: The Senet Group
Chief Marketing Officer: Ron Finlay
Creative Director: Frankie Fathers
Managing Director: Olly Raeburn
Producer: Hannah May
Production Company: PRETTYBIRD
Production Manager: Alexis Piqueras
Director: Ian & Cooper
Executive Producer: Juliette Larthe/Margo Mars
Production Assistants: Laura Thomas-Smith
Editor: Ben Harrex
Producer: Sophie Hogg
Edit Company: Final Cut
Producers: Sam Holmes/Kristie Girvan
Creatives: Liam Scott & Piers O'Kelly
Genres: Music & Sound Design, People
Categories: Gambling, Sports and LeisurePRETTYBIRD UK, 6 years ago