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The Senet Group - Bad Betty (Bungalow)

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We see Ian & Cooper direct their first UK TVC for gambling watchdog, Senet Group. The first campaign of its kind , it brings to awareness the risks of gambling and how to stay in control. Backed by Britains leading betting companies such as William Hill, Coral and Ladbrokes it was set up in September to respond to public concerns about gambling and to promote responsible gambling standards. The ad features the 1970s hit 'Black Betty' by Ram Jam with the words changed to 'Bad Betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, its a bad betty, so pause for a moment and think again". It ends with the last message being 'WHEN THE FUN STOPS, STOP' a strong message being put out across TV and online from Friday 23rd January.
Client

Brand Manager: Lucy Carter

Producer: Shona Thompson

Advertiser: The Senet Group

Chief Marketing Officer: Ron Finlay

Creative Director: Frankie Fathers

Managing Director: Olly Raeburn

Production Company

Producer: Hannah May

Production Company: PRETTYBIRD

Production Manager: Alexis Piqueras

Director: Ian & Cooper

Executive Producer: Juliette Larthe/Margo Mars

Production Assistants: Laura Thomas-Smith

Offline

Editor: Ben Harrex

Producer: Sophie Hogg

Edit Company: Final Cut

Creative Agency

Producers: Sam Holmes/Kristie Girvan

Creatives: Liam Scott & Piers O'Kelly

Genres: Music & Sound Design, People

Categories: Gambling, Sports and Leisure

PRETTYBIRD UK, 6 years ago