Hallmark "Heart To Paper"This Valentine's Day season, Hallmark launched a new digital video campaign "Put Your Heart to Paper,'" created by Leo Burnett Chicago, prompting people to go beyond the obligatory "I Love You," and express how they truly feel for their partners.
In the social experiment, 10 real life couples are interviewed individually about their parters including how they feel about one another without using the word "love." At the end of the day, the couples were brought back together to see each others' heartfelt responses and inevitably warm, visceral reactions.
The couples were interviewed by Oscar-winning documentarians Dan Lindsay and TJ Martin and represent a spectrum of diversity including age, background, ethnicity, sexual orientation and relationship duration.
Hallmark's social media and paid digital campaign communicates the powerful Valentines Day message: Don’t say, “I love you … ” say something more, and put your heart to paper with a Hallmark card.
View the full campaign at PutYourHeartToPaper.com. Join the social experiment using #PutYourHeartToPaper.
Post Production / VFX
Colourist: Luke Morrison
Post Production Company: The Mill
Art Director: Kate Sullivan
Chief Creative Officer: Susan Credle
Copywriter: Adam Ferguson
Executive Creative Director: Charley Wickman
Executive Producer: Tom Keramidas
Head of Content Production: Sheila Eisenstein
Head of TV / Production: Vincent Geraghty
Music Supervisor: Chris Clark
Planner: AJ Livsey
Producer: Rena Dusenbury
Production Service Company: Furlined
Music Production: Massive Music
Sound Mix: Erik Widmark
Leo Burnett Chicago , 6 years ago
Edit Company: White House Post
Editor: David Cea
Executive Producer: David Thorne
Producer: Greg Jones