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Always - Always "#LikeAGirl"

Always
05/02/2015
Advertising Agency
Chicago, USA
83
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Brand
Agency / Creative
Editorial
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Always, the worldwide leader in feminine care, debuted a 60 second version of its influential #LikeAGirl video at Super Bowl XLIX. Launched last summer, the #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence. With more than 100 million people watching the big game, Always wants to ask girls, women, boys and men across the country and around the world to help make #LikeAGirl mean amazing things.
About Leo Burnett Worldwide

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.  

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