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Always "#LikeAGirl"

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Always, the worldwide leader in feminine care, debuted a 60 second version of its influential #LikeAGirl video at Super Bowl XLIX. Launched last summer, the #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence. With more than 100 million people watching the big game, Always wants to ask girls, women, boys and men across the country and around the world to help make #LikeAGirl mean amazing things.

Advertiser: Procter & Gamble

Brand: Always

Production Company

Director: Lauren Greenfield


Edit Company: Cutters

Editor: Kathryn Hempel

Creative Agency

Chief Creative Officer: Judy John

Copywriter: AJ Hassan

Planners: Kara Yang, Rachel Darvile, Kristin Hayward

Producers: Adine Becker, Tony Wallace

Account Managers: Sarah Kaminsky, Shaina Holtz, Rachel Perzek

Leo Burnett Worldwide, 7 years ago