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Esurance "Sorta Mom"

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Esurance debuted its new advertising campaign – “Sorta You Isn’t You” – during one of the biggest media events of the year, Super Bowl XLIX, and also marked its first-ever in-game appearance. The innovative commercials are a bold second act to Esurance’s successful post-game Twitter sweepstakes – #EsuranceSave30 – that aired directly following Super Bowl XLVIII. The Super Bowl ads launched the “Sorta You Isn’t You” campaign to build awareness for Esurance as the smarter choice for insurance in the modern world. In one of the most anticipated commercials leading up to game day, Lindsay Lohan appeared in the first Esurance spot, which aired just before kickoff. It emphasizes that Esurance helps make sure you only pay for what’s right for you, not someone “sorta” like you. Lohan plays the role of “Sorta Mom” in the ad, because it’s pretty clear from her driving record she’s not exactly the best driver. She could be seen as someone “sorta” like you, but not you.
Client

Advertiser: Esurance

Post Production / VFX

Studio: Radar Studios

Creative Agency

Account Executive: Myco Nguyen, Harley Griffiths

Chief Creative Officer: Susan Credle

Producer: Matt Blitz

Social: Alina Cowden, Daniel Craig, Dierdra Lucas

Strategy Director: Andrew Malloy

Associate Creative Director: Rene Delgado, Jono Paull, Kevin Goff

Production Company

Director: Tim Godsall

Production Company: Anonymous Content

Music

Music Production: The Elements

Offline

Edit Company: Cutters

Editor: Grant Gustafson

Leo Burnett Chicago , 6 years ago