Google - Google Emojis
Charismatic, charming and characterful, these animated emojis for Google have been pumped with energy and emotion by the wonderful storytellers, Ronda.
Not To Scale was delighted to be chosen by Google to refresh and reanimate hundreds of emojis for Google. We wanted to ensure that each animated emoji conveyed an endearing, accurate and emotional tone that appeals to both the sender and the recipient. We created our own short film so we could bring the narratives of each emoji together.
“Clapping Turtles! Dancing Ants! Head Scratching Smileys! Working with Not To Scale has brought our emoji to life. When an emoji is worth a thousand words – animation has given those expressions context, intent and purpose.” - Jennifer Daniel, Designer at Google
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.