Gerety Awards - Gerety Talks with MullenLowe Group

Gerety Talks with Abi Aquino, Marielle Wilsdorf and Nicky Bullard from MullenLowe Group.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like.

Abi Aquino is the chief creative officer of MullenLowe Treyna Philippines and one of the Philippines’ top-ranked creative officers. A homegrown talent of MullenLowe since 2007, she has scored metal on both creativity and effectiveness awards shows. She is also the company’s resident bartender and is currently concocting her next terrible cocktail.

Marielle is one of Germany's highest-profile creatives and has been responsible for some of the most entertaining and effective brand campaigns in recent years. She has worked for agencies such as Scholz&Friends, Heimat, Jung von Matt and DDB. Marielle worked for clients such as Nivea, ShareNow, Berlin transport and Deutsche Telekom, and has won well over 150 national and international awards. For her work for BVG alone, she has won dozens of creativity and effectiveness awards. In her role as chief creative officer, she is the first point of contact for creative solutions of all clients at GGH.

In 2016, when she joined MRM, Nicky became not just the agency’s first CCO, but the first creative woman to be named Chairwoman of a UK Marketing Agency. In 2021, she was named MRM’s first European Chair, as well as one of AdAge’s Leading Women in Europe. A regular on international juries, Nicky built the agency’s creative and business reputation over six years and this year was pivotal in MRM’s recent win of Campaign’s Customer Engagement Agency of the Year, and she herself was named as Agency Leader of the Year. Prior to MRM, she turned around the creative reputation around of LIDA, the M&C Saatchi Customer Engagement shop, winning over 100 awards and Campaign’s Agency of the Year twice. Throughout her career, Nicky has created work, and won awards, in practically every discipline across every media. And now Nicky is onto her next chapter, having just joined the brilliant MullenLowe Group as group chief creative officer.