Activision - Crash Bandicoot 4
It had been 20+ years since the Crash Bandicoot franchise came out with its original trilogy and fans were hungry for a completely new game.
So when Activision announced they were restarting the saga with an all-new installment, we knew we wanted to bring back the notorious humor, wit, and absurdity of the beloved ‘90s Crash, living in today’s world.
Our campaign created a series of films that brought back our beloved Crash Bandicoot mascot to announce the latest and greatest installment. With his classic bullhorn in hand, the Bandicoot arrives just in time to crash a gender reveal party and sneaker release that captures the attention of long-time real Crash fan and rap music icon, Quavo.
At Battery, we believe brands need to make meaningful work that people seek out, share, and talk about. We make that happen by backing up our consumer with AI driven consumer data. With roots in gaming, our approach is unique. We are steeped in traditional brand-building but with a quick-moving Silicon Valley startup mindset as we infuse Hollywood storytelling throughout the process. The end product means that all our clients have a larger-than-life story that’s backed by data driven insights.