White Ribbon Canada - I Knew All Along
White Ribbon’s PSA “I Knew All Along” is the latest collaboration of editor Michelle Czukar and Untitled Films director Hubert Davis.
White Ribbon Canada is committed to building a world free of gender-based violence.
This latest campaign captures a dad’s anxieties around raising his newborn daughter, told through a reflection of how he’s treated girls and women in the past. The story is a stark example of how, consciously or subconsciously, many men are actually aware of the gender-based aggressions that are so ingrained within our culture.
Please note: Some of these scenes may be triggering.
Rooster Post was born of the merger of Third Floor Editing and Flashcut Editing, two luminous leaders of commercial post production in Toronto. Our staff of editors and special effects artists have won numerous awards at the AICE Awards show, the Cannes Advertising Festival, The Clio Awards and our own Marketing Awards.
Rooster provides complete cutting-edge service in editorial, visual design and effects for television advertising. We provide on-set effects supervision to ensure confidence and collaboration in the production stages.
For further information, or more shameless hype about Rooster, contact our Executive Producers, Samantha McLaren (sam@rooster.ca) and Melissa Kahn (melissa@rooster.ca).