Tropicana - All Pulp

This April Fools' Day, Tropicana has created a fake product inspired by one of the internet's fiercest debates: the best amount of pulp in orange juice. For some reason, people have strong opinions—and Tropicana has a juice for every preference. This got us thinking: if orange juice fans are already so divided between "no pulp," "some pulp," and "lots of pulp," what would happen if we added a fourth option? Enter "All Pulp." To introduce our pulpiest juice yet, we worked with our in-house studio, Yeti, to develop a short, satirical announcement post. The result? A video to establish the launch of All Pulp as a huge step forward for the brand—and for pulp lovers worldwide.